Social Media -Strategy and Measurement that makes Sense

Many businesses have already made social networking and marketing an integral part of their business but most are lacking any coordinated direction and purpose. This can make the use of online communication platforms frustrating and seem a waste of time. Worse, if handled badly, it could even damage your reputation.

This session follows on from the platform introduction and best practice workshop and introduces a strategy and measurement framework you can apply directly and immediately to you own business model.

Now is the right time to get things on track and avoid the costly mistakes that have been made by others. Customer engagement, information distribution and potential business referral are now accessible in a way unimaginable only a few years ago.

Using a combination of reputation monitoring and mapping tools and reviewing examples of best practice social media marketing and online PR, you will be able to understand how to plan, manage and measure your communications effectively and apply a tried and proven strategy framework to keep things headed in the right direction.

Presented by Craig Garner - Magpie Media

Time

One day 9.00am - 4.30pm

Investment

$350+GST members
$437+GST non members

Course Dates

• TBA
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